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When Customer Experience Management (CEM) company Tealeaf launched in the UK, CEM was a largely unknown term; the company needed to educate the market, create a thought leadership position and reach a select group of top tier businesses with transactional websites.

Our Approach

A multi-layered digital PR campaign to create multiple opportunities to engage with prospects and drive demand for Tealeaf’s products by highlighting the impact of poor web experiences upon online sales.

  • Commission consumer research – ‘The Consumer Behaviour Study’ – to explore how consumers use the web for shopping, identify areas of frustration and the actions they take as a result
  • Traditional, online and social media outreach

Proactive, professional and responsive, Wildfire has made a visible and positive impact on our PR and marketing activity in the UK. The agency works closely with our team in the US, using their knowledge of the UK market to maximise local success. They are ideas-focused and always come up with hard-hitting, creative campaigns to reach our target market. As our lead European PR agency, they are also helping us expand the business and grow into new territories.

John Lillie
Uk Country Manager

The Results


pieces of coverage across print and online media


retweets of news within 4 hours


white paper downloads in the first week

What Next?

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