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As the world leading accelerator group, Startupbootcamp has a pivotal role in driving innovation through collaboration between global startups and high profile corporates. Combining exclusive research of Startupbootcamp’s alumni group with real insight from six leading corporates including Cisco and Intel, the Collaborate to Innovate’ report brings to life the essential requirement to collaborate, while highlighting the challenges, opportunities, and best practices for successful startup corporate partnerships.

Our Approach

  • The report was not gated as the objective was to create visibility and educate relevant audiences on the power of collaboration, rather than for pure lead generation
  • Wildfire created the content by combining the experiences of startups across the world with the attitudes and perceptions of global corporates to determine the different perspectives within one easily accessible, online report
  • To launch the content to the press, Wildfire chose the most compelling research statistics to create a newsworthy hook that could entice the technology and business media to publish and share the content to their relevant audiences
  • After the initial news announcement, the Wildfire team created a series of thought leadership articles and comments based on the report and research content. This has given the content longevity and ensured consistent visibility after the initial launch moment

I was impressed with Wildfire’s ability to smoothly manage the campaign process from beginning to end, including the entire content creation and execution, using an effective strategy that delivered above our expectations. Our collaboration message is crucial to the Startupbootcamp brand and Wildfire immediately took this on board to provide an engaging campaign that accurately reflected the significance of innovation and partnerships.

Sam Ahmed
Global PR and Communications Manager

The Results


page views


unique views


minutes on average spent on the report


social media clicks and 634 engagements


outlets covered with 11 backlinks


articles placed

Onwards and upwards

*All results were achieved within the first month following the launch of the Collaborate to Innovate Report

What Next?

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