Skip to Main Content


To generate widespread awareness and lead generation opportunities with marketing and retail decision makers for Finnish-born start-up RapidCampaign – the industry’s best-kept secret to creating effective online promotions.

Our Approach

A content-rich campaign that highlighted the value of effective online promotions, educated retailers and marketers on best practice and delivered high impact news angles to ensure RapidCampaign stood out from the competition.

Two industry reports compiled, based on a benchmark study into the promotion strategies of the UK’s top online retailers and consumer research into attitudes towards promotions

High impact news angles launched the reports and generated maximum media interest. Web traffic encouraged and leads captured by making the content available on dedicated RapidCampaign landing pages

Industry leadership promoted through opinion articles, guest blogs and social media posts Campaign content formed a basis for wider marketing efforts

Wildfire took us from an unknown in the UK market to a leading authority on online promotions in three months. The content they created not only gave us visibility in the media, it created potential sales and helped us solidify our messaging and market position.

Laura Laamanen

The Results


pieces of tier one media coverage


share of voice in UK media, increasing from no coverage in 2014


new links to


content downloads from the RapidCampaign landing pages


social shares


estimated coverage reach

What Next?

Ready to be our next successful case study?

If you would like to speak to us about your own objectives and find out what we can do for you, please contact us using any of the methods below.

Want to see another example of our work?

Every client is different and so to is the work we do for them. Please take a look at the next case study to get a deeper understanding of our work.

Episerver Case Study All Case Studies