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RapidCampaign

To generate widespread awareness and lead generation opportunities with marketing and retail decision makers for Finnish-born start-up RapidCampaign – the industry’s best-kept secret to creating effective online promotions.

Our Approach

A content-rich campaign that highlighted the value of effective online promotions, educated retailers and marketers on best practice and delivered high impact news angles to ensure RapidCampaign stood out from the competition.

Two industry reports compiled, based on a benchmark study into the promotion strategies of the UK’s top online retailers and consumer research into attitudes towards promotions

High impact news angles launched the reports and generated maximum media interest. Web traffic encouraged and leads captured by making the content available on dedicated RapidCampaign landing pages

Industry leadership promoted through opinion articles, guest blogs and social media posts Campaign content formed a basis for wider marketing efforts

Wildfire took us from an unknown in the UK market to a leading authority on online promotions in three months. The content they created not only gave us visibility in the media, it created potential sales and helped us solidify our messaging and market position.

Laura Laamanen
CMO

The Results

50+

pieces of tier one media coverage

75%

share of voice in UK media, increasing from no coverage in 2014

18

new links to RapidCampaign.com

371

content downloads from the RapidCampaign landing pages

3,380

social shares

327,000

estimated coverage reach

What Next?

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