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As part of Picochip’s annual business-to-business PR campaign, EML Wildfire was tasked with maximising the company’s involvement and presence at Mobile World Congress 2011. The Picochip team invested heavily in their stand for the 2011 event situated in Hall 1 and were keen to create a buzz and to showcase their technology.

Wildfire was tasked with making Picochip stand out from the crowd at the show and to drive stand traffic.

Our Approach

Wildfire regularly recommends PR activity ahead of major trade shows and a press tour took place in the US and Europe in late January with the news released a few weeks before the show. This drove traffic to the stand and made sure the news got picked up ahead of major announcements from the biggest names in mobile at the show. Not many press from Asia attend the show and so in March Wildfire arranged an Asian press tour covering Taiwan, China and Korea.

Meetings were also arranged at the show to demonstrate the latest technology and to meet those missed in the earlier press tour.

  • High quantity and quality of press briefed – a total of 162 press & analysts were briefed before, during and after the show
  • 44 briefings at the show – including BBC Click, Associated Press and Light Reading, The Register and E&T
  • Impressive National coverage – BBC Click, The Sunday Times, Associated Press and meetings with CNBC, Dow Jones and The San Jose Mercury News in the US
  • Consumer profile of Picochip increased – Meetings with Scientific American, MIT Technology Review and Gizmodo in the US generated good coverage of Picochip for a consumer audience

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