How we ruined Hollywood
IS Decisions faces the challenge of explaining a complex product in an easy-to-understand way that makes it simple for IT decision makers to buy. Our blockbuster campaign took inspiration from Hollywood to turn a complicated story into a compelling narrative.
Our video demonstrated how the right identity and access management software could have dramatically altered the plot lines of some of the most famous films — from The Matrix Reloaded’s Trinity trying to destroy the power plant to the know-it-all kid almost starting World War 3 in WarGames. Launched on an interactive landing page, our campaign drove web traffic, engaged prospects on social media and increased average time on the site.