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IS Decisions

Turning Hollywood on its head to drive a 42% increase in security software sales

How we ruined Hollywood

IS Decisions faces the challenge of explaining a complex product in an easy-to-understand way that makes it simple for IT decision makers to buy. Our blockbuster campaign took inspiration from Hollywood to turn a complicated story into a compelling narrative.

Our video demonstrated how the right identity and access management software could have dramatically altered the plot lines of some of the most famous films — from The Matrix Reloaded’s Trinity trying to destroy the power plant to the know-it-all kid almost starting World War 3 in WarGames. Launched on an interactive landing page, our campaign drove web traffic, engaged prospects on social media and increased average time on the site.

The Results

42%

increase in software sales

105%

Year on year increase in UserLock trial downloads

3,500

unique web visitors to compliance content

Wildfire’s content generation has been vital to the success of our sales. High-quality research reports, media coverage and thought leadership have helped build our visibility and credibility in new markets — and the results speak for themselves.

Chris Bunn
Marketing director

Ready to be our next successful case study?

If you would like to speak to us about your own objectives and find out what we can do for you, please contact us using any of the methods below.

+44 20 8408 8000 enquiries@wildfirepr.com