Wildfire worked with Ingenia between 2010 and 2014. The engagement began just as Ingenia started commercialising its patented Laser Surface Authentication (LSA) anti-counterfeiting technology that was spun out of Imperial College London.
Wildfire was hired to:
- Raise the profile of Ingenia’s unique LSA technology
- Build Ingenia’s credibility as a vendor in the brand protection & anti-counterfeiting sectors
- Drive sales enquiries for LSA
In addition to establishing a start up as a serious player in traditionally conservative and risk-averse markets, the key challenge for the PR campaign was getting around the sensitive nature of much of Ingenia’s work. Operating in such a highly secure industry limited the availability of Ingenia’s customers willing to take part in PR activity or case studies and the PR campaign had to navigate this challenge.