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Infomentum

Differentiate digital experience consultancy, Infomentum, in a crowded market and move the sales conversations from IT to business-led.

Our Approach

Position infoMENTUM as experts in customer experience through a brand platform built around the online expectations of Generation C

  • Create compelling content through consumer research to identify the behaviour of the Connected Generation “Gen C” and its impact on businesses
  • Build awareness through news announcements and thought leadership
  • Drive traffic to a central report on a dedicated landing page through integrated PR, social media and email marketing activity
  • Use content for sales and partner events and communications to support repositioning of the business
  • Provide a sustained PR campaign over four months.
  • Create content for the sales process to elevate conversations and demonstrate credibility
  • Build a platform for future marketing and PR activity

The Generation C Campaign from Wildfire resulted in even more than the PR wins. It enabled us to clarify the positioning and offering of the company and helped open doors that we would have never thought possible. As a result of the campaign, infoMENTUM is in a really strong position to make the most of current and future opportunities in what is a highly competitive marketplace.

VIKRAM SETIA
CO-FOUNDER AND COMMERCIAL DIRECTOR

The Results

147

report downloads

166,405

Twitter Reach

2,000+

YouTube views

21

pieces of coverage across Marketing, IT, HR and Tech media

11

qualified leads & hit annual sales targets in Q3

Results

As well as the quantifiable results of the campaign, it also enabled infoMENTUM to:

  • Define its position and offering as a solution provider, not just a technology business
  • Initiate conversations with new customers and forge deeper relationships inside existing customers
  • Build a common communication platform with its key partner Oracle, leading to a better relationship and increased referrals

What Next?

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