Skip to Main Content


Launching a new digital TV brand in the UK and gaining market share from 30+ competitors

Our Approach

A high impact consumer tech PR programme to maximise coverage opportunities across national newspapers, consumer tech, industry and lifestyle media.

  • Media event in 2009 to showcase new product range attracted 25+ journalist attendees and generated 30+ pieces of tier one coverage within a week of the event
  • News-jacking topical seasonal events such as the World Cup and Wimbledon generated coverage across national newspapers, including The Independent, The Guardian, The Sunday Times and The Daily Mail
  • Launch of the world’s first digital TV recorder for Freesat+generated over 40 pieces of news coverage and 25 product reviews within first three months
  • Ongoing product reviews programme generated 100+ in-depth reviews per year, with consistently high scores, group test wins and best buy awards
  • Consumer education campaign driving consistent coverage in lifestyle media, such as Which?, Prima, Good Housekeeping and Woman and Home.

The Humax FOXSAT products are the best-selling Freesat boxes on the market and we believe that the hard-working, hard-hitting PR campaign played a key role in helping us secure this market leadership position. The approach has continued to work exceptionally well, as Humax enjoys massive media coverage and accolades.


The Results


share of the UK’s free-to-air digital TV recorder market


pieces of tier one coverage every month


product reviews published every year

What Next?

Ready to be our next successful case study?

If you would like to speak to us about your own objectives and find out what we can do for you, please contact us using any of the methods below.

Want to see another example of our work?

Every client is different and so to is the work we do for them. Please take a look at the next case study to get a deeper understanding of our work.

Ingenia Case Study All Case Studies