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Humax

Launching a new digital TV brand in the UK and gaining market share from 30+ competitors

Our Approach

A high impact consumer tech PR programme to maximise coverage opportunities across national newspapers, consumer tech, industry and lifestyle media.

  • Media event in 2009 to showcase new product range attracted 25+ journalist attendees and generated 30+ pieces of tier one coverage within a week of the event
  • News-jacking topical seasonal events such as the World Cup and Wimbledon generated coverage across national newspapers, including The Independent, The Guardian, The Sunday Times and The Daily Mail
  • Launch of the world’s first digital TV recorder for Freesat+generated over 40 pieces of news coverage and 25 product reviews within first three months
  • Ongoing product reviews programme generated 100+ in-depth reviews per year, with consistently high scores, group test wins and best buy awards
  • Consumer education campaign driving consistent coverage in lifestyle media, such as Which?, Prima, Good Housekeeping and Woman and Home.

The Humax FOXSAT products are the best-selling Freesat boxes on the market and we believe that the hard-working, hard-hitting PR campaign played a key role in helping us secure this market leadership position. The approach has continued to work exceptionally well, as Humax enjoys massive media coverage and accolades.

GRAHAM NORTH
COMMERCIAL DIRECTOR

The Results

50%

share of the UK’s free-to-air digital TV recorder market

100+

pieces of tier one coverage every month

100+

product reviews published every year

What Next?

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