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Following the successful global PR launch campaign for Israeli start-up eyeSight, Wildfire was tasked with capturing the attention of potential hardware partners by breaking into the influential consumer tech titles. Wildfire’s challenge was to create headlines for an embedded software product in mainstream media, without the lure of the prized ‘end-user product’.

Our Approach

  • Create compelling video content to sit online and to showcase technology to media
  • Offer media unique one-on-one demos of the software and its potential
  • Create a hardworking thought leadership engine, focusing on the ‘future’ possibilities of the technology, making hard-hitting opinions about how we will use gesture control in years to come
  • Maximise partnership announcements, working with adjoining PR contacts to co-ordinate media activity
  • Align all announcements across eyeSight social channels
  • Ensure eyeSight always has ‘a story’ for every major trade show

The Results


pieces of consumer tech coverage in one year


international TV appearances


product licences sold at the end of 2013


partnerships with tier-one manufacturers


number of successful device launches in the market


as one of Mashable’s hottest Israeli start-ups

What Next?

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