The Future of Mobile Commerce campaign
As a web content management system (CMS) provider, Episerver operates in a crowded market. Brand awareness is not enough. Episerver intrinsically links every investment in marketing to lead generation and sales, so PR activities must be able to prove their direct business impact.
Our State of Digital Commerce campaign demonstrates the power of a piece of ‘hero content’ in driving engagement throughout the sales funnel. A PR programme to launch and sweat the content asset generated high-impact media coverage, high-intent leads and qualified sales opportunities.