Skip to Main Content

Episerver

High-impact thought leadership that supports every stage of the sales journey

The Future of Mobile Commerce campaign

As a web content management system (CMS) provider, Episerver operates in a crowded market. Brand awareness is not enough. Episerver intrinsically links every investment in marketing to lead generation and sales, so PR activities must be able to prove their direct business impact.

Our State of Digital Commerce campaign demonstrates the power of a piece of ‘hero content’ in driving engagement throughout the sales funnel. A PR programme to launch and sweat the content asset generated high-impact media coverage, high-intent leads and qualified sales opportunities.

The Results

700+

content downloads

59

high-intent leads

5

qualified sales leads

The digital commerce reports have been instrumental in helping Episerver to raise brand awareness, create interest and, critically, generate qualified, high-intent leads for our sales team, ensuring we can clearly demonstrate the value of our marketing efforts.

Danielle Marshall-Manifold
Senior Marketing Manager UK and Ireland

Ready to be our next successful case study?

If you would like to speak to us about your own objectives and find out what we can do for you, please contact us using any of the methods below.

+44 20 8408 8000 enquiries@wildfirepr.com