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Cambridge Consultants

Raising the company’s profile within national media and strengthening its credibility within a range of specialist sectors.

Our Approach

A business-to-business PR campaign focused on engaging national media by tying current projects to relevant news stories and using thought leadership to position the company and its spokespeople as industry experts and breakthrough innovators.

High level media interviews and site visits conducted in 2010, including The Economist, Financial Times, Wall Street Journal Europe, Telegraph and Wired

High profile journalists invited to attend company’s own Innovation Day event filling a limited number of places with journalists from The Guardian, Wall Street Journal Europe and New Scientist

Vertical sector campaign generated over 50 trade cuttings in the last 6 month period through news items, interviews and article placements

Wildfire has proactively run our trade, national and business media campaign with energy, creativity and resourcefulness. Their work has raised our profile in key media targets, developing a number of strong relationships and resulting in some impressive coverage.

Patrick Pordage
Marketing Communications Director

The Results

42%

market voice share in second half of 2010

40%

increase in coverage from 12 month period 09/10 to 10/11

100+

cuttings in last twelve month period (2010/2011)

What Next?

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