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Blue Microphones

Launch Blue Microphones’ first ever headphone product into a crowded marketplace, and promote the unique benefits to appeal to the discerning consumer and support the wider sales strategy

Our Approach

Critical to the success of the launch was the positioning of Blue’s Mo-Fi headphones as a top-tier product with extraordinary audio features, so Wildfire adopted a highly targeted media approach to communicate the most salient messages to different audiences. These included:

  • Harnessing Blue’s heritage in the music/audio space to spark initial media interest
  • Establishing exclusive hands-on previews with tier one consumer tech journalists using the CEO for face-to-face meetings ahead of launch
  • Exciting the wider consumer audience by targeting national publications with a broader lifestyle pitch
  • Promoting the more technical aspects to elite audio titles
  • Launching a comprehensive expert product reviews programme to provide credibility for consumers researching their purchase and to support the wider sales strategy
  • Highlighting the unique product design with a launch exclusive with a dedicated design publication
  • Micro-managing all media opportunities to ensure highest quality of coverage, coupled with easily accessible content via an online hosted content site

The Results

33

pieces of overwhelmingly positive coverage in consumer tech

17

in-depth reviews of Mo-Fi

Design Week

Exclusive launch feature published

20%

Portion of sales in 2014 in UK

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