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Wildfire was tasked with communicating the meaning and power of mobile network analytics to operators, targetting strategic members of their businesses.

Our Approach

Using the data the business had access to, Wildfire drew out insights that could inform topical news hooks.

These hooks included:

  • The Olympics
  • Transport hubs
  • Hetnets
  • Small cell strategies


These insights were then packaged in a manner that aligned with the national news agenda, in order to generate the maximum impact possible.


Coverage included GigaOm, Total Telecom, Mobile Europe and B/OSS.

Bring together these insights and repackage them as a white paper, for additional business collateral and media outreach.

The Results

Sales collateral

At Mobile World Congress, delivering insights into the value of mobile network analytics

$120m deal

Profile raising helped to secure acquisition by Amdocs


Pieces of coverage generated from topical news angles

What Next?

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