Social media strategy
Many companies just don’t “get it”, others do, but don’t feel it’s really working for them. One thing is always true. Your customers and prospects do engage with social media and if you are not engaging them, somebody else will be. Whether you need a ground up solution to your social media, or you just need somebody to help you refine your established approach, our social media expertise has helped shaped the conversations between brands and their consumers for as long as social networking has existed.
Social media users want to see some personality in every brand, so actually engage with your audience, rather than simply seed content.Sanjay Dove
Social set-up and training
For companies committed to their social media presence, the biggest costs are the time of their staff who manage the channels and the opportunity costs of getting it wrong. For both of these reasons it’s critical to know that you are doing it right. Like investing in a map before you set out on a journey, our help and guidance can ensure that the time you invest in this process will yield the most benefit for your organisation.
When you free yourself from thinking of PR as just media relations, it becomes easier to develop content and creative ideas that directly engage the people you need to speak to or influence.David Marsden
Audiences and attention are far more widely dispersed than ever thanks to the internet. PR has always been about targeting your engagement to ensure maximum impact from your activities and never has this been more true than with a PR influenced approach to your digital strategy. Wildfire can help you apply those traditional concepts around reach and influence to the modern landscape of interconnected self publishing.
Once you’ve identified who you should be targeting to spread your messages, the next step is developing a strategy to engage with that source and ensure and deliver the exposure you want. The key to success is in understanding the motivations of your influencers. How can you align their objectives with your own and provide something of value to both parties? The very essence of PR is in looking at relationships in this way and Wildfire build greater success with your influencers.
Your potential investors, clients, customers – even employees and colleagues all operate on social media. They learn from each other socially and rely increasingly on these networks to find content and ideas. The process of developing relationships on social channels as part of the sales process is vital for business success and today this can take place anywhere from LinkedIn to Twitter, Facebook, Pinterest and even Instagram. Wildfire can develop and implement a social selling strategy that helps share your ideas, establish your credibility, secure funding, attract talent and win customers.