At the heart of any PR company is the concept of influence. In order to shape and direct conversations you must work with the people that start them. Sometimes those are traditional journalist sources but increasingly conversations are becoming more niche and dispersed. The role of today’s PR company is to in understand how opinion spreads and moves through a connected society. Influence nowadays can be anything from the traditional column inch to a retweet.
Finding and targeting influencers has always been a core part of the PR service mix. Wildfire can work with you to establish the right influencers, manage your relationship with them and measure the impact of results.
Anyone can be an influencer now. Knowing the ones your audience listens to, and the story that will interest them, is the trick.Ian McKee