The buying decisions that your prospects make can be lengthy and complex. While prospective buyers might find you by search, or be initially hooked through an interesting article or blog, they will conduct further research prior to returning for more detail, often several times, before contact is made. Therefore, providing bespoke content for different target audience personas, effectively signposted to guide and welcome them back is critical.
As well as creating our own original content do this job, our clients will often have existing resources available that they want to maximise. Our content audits take a critical look at what already exists and analyses with clear actionable recommendations – have you got the right content, targeted at the right level of buyer? Is it effective? Are calls to action strong enough? What is missing, or in the wrong place, and how can this be fixed?
B2B purchases are often lengthy and complex. Providing bespoke content for different target audience personas, effectively signposted to guide and welcome them back is criticalChris King