Train4TradeSkills has hired technology PR agency EML Wildfire to promote its unique approach to learning trade skills. EML Wildfire will develop and implement a PR programme to build awareness of the flexible retraining methods that Train4TradeSkills offers for future Plumbers, Electricians, Gas or Renewable Energy Engineers, to a recognised City & Guilds standard.

Train4TradeSkills, was founded in 2006 and has put several thousand people through its blended learning programme of e-learning, virtual reality and hands-on practical workshops, enabling people of all ages and occupations to change their career path or launch into their first job. EML Wildfire will build awareness and credibility for Train4TradeSkills through a series of press and broadcast media campaigns in the UK.

Mike Head from Train4TradeSkills said: “EML Wildfire was the perfect choice of PR agency to create and execute a strategy for Train4TradeSkills, with its wealth of experience of building widespread visibility via national, regional and online press. The aim of our specialist training courses is to enable people from all backgrounds to start a new career, so the PR campaign will play a crucial role in reaching our target audience.”

Debby Penton, Director at EML Wildfire said: “With current pressures in the job market and increasing demand for sustainable skills, Train4TradeSkills provides life-changing solutions to enhance working lives. The PR strategy will use students and successful graduates from the course to engage with the public and build brand awareness of both Train4TradeSkills and the possibilities open to those looking at a new career.”

EML Wildfire is a technology PR agency created following the merger of EML and Wildfire PR in May 2011 delivering consumer and business to business PR campaigns. You can follow the agency on Twitter or read latest thoughts and opinions on the agency’s tech PR blog.