EML Wildfire has been appointed by fdu group to promote its unique combination of executive search and recruitment services, and online finance tools and resources. EML Wildfire will implement a PR programme that clearly positions fdu group as an innovative new force, providing businesses with the right financial expertise to fulfil their growth, profitability and performance goals at each stage in their lifecycle.

The PR programme will encompass the key three areas of fdu group’s business: the Finance Gofer online portal, providing on-demand tools such as their innovative GoForecast modelling service; fdu Search, an executive search division for senior finance professionals; and fdu Recruit, a finance recruitment division for junior to mid level professionals. EML Wildfire will implement a comprehensive, integrated PR plan that spans traditional channels, alongside a tightly-focused social media strategy to support and grow awareness of fdu group.

David Bloom, Co-Founder and Managing Partner at fdu group, comments: “EML Wildfire really stood out from the competition. They instantly understood not just our brief but our company and the sectors we operate in. Getting your finances in order is more important now than ever, and we are confident that EML Wildfire will play a key role in raising fdu group’s profile, providing us with a platform for business growth. The team’s knowledge combined with a genuine passion for our sector will allow us to reach the ambitious goals we have set.”

Lorraine Jenkins, Director of Strategy at EML Wildfire said: “The role of FDs and CFOs has never been more critical in the current economic climate. By combining creativity, market understanding and media knowledge we will provide fdu group with a multi-channel, integrated campaign approach that will elevate the company’s profile, drive web traffic and business leads and differentiate them from the competition.”