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News and views from the Wildfire team
Tech innovation is critical for mature brands to stay ahead of disruption, with many companies relying on in-house innovation labs to keep the competition at
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There is a misconception that when brands start influencer campaigns that they must pin down the right people first. Though it’s helpful to know the
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Football’s relationship with technology has been a tumultuous one. Dare to utter the three letters V A R and you will likely evoke feelings of
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“Most people are rather confident of their ability to recognise bullshit and to avoid being taken in by it… In consequence, we have no clear
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Following my last blog post about five top tech companies that are helping to change the face of the tourism industry, worldwide travel has continued
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Last month’s announcement that luxury automotive legend Ferrari was hiring Benedetto Vigna as its new CEO came as a surprise to many in both the
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Last month, a few of us at Wildfire joined a workshop hosted by Maverrick, a social selling training and consulting company, to learn about how
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When people hear the word ‘social media influencer’, a fair few might automatically think of the likes of Kim Kardashian and her $250k-worth Instagram posts
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What do Sayfudin, a farmer and raw materials provider; Ratna, a weaver of doormats; and Bayu, a university student; have in common? They have all
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Since my early memories of Tony Hawk’s Pro Skater on PlayStation, the gaming landscape has changed dramatically. In recent years, we’ve experienced the rise of
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It’s conventional wisdom that Reddit — the cuddlier cousin of your favourite social media — is a hivemind. Surely a meritocratic, community-driven forum is going
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Looking back to my last travel-related blog in the good old days of 2017, it’s clear that the world is now a very different place.
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