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News and views from the Wildfire team
Last summer was a dramatic time for football fans. People around the country had their hopes raised and dreams dashed over a month-long, drama-ridden Euros
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Non-fungible tokens (NFTs) have officially permeated the music industry. Eminem recently bought a Bored Ape NFT for over £300,000 and discontinued filesharing brand, LimeWire, transformed
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PR in 2022: Tread carefully but don’t tiptoe All marketers are generally focused on creating reputational change, relationship building and revenue generation. But even the
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3D printed items are becoming increasingly prevalent in our everyday lives. The automotive and aviation industries are leveraging this technology to make components for cars
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This year, the theme of the International Women’s Day campaign is #BreakTheBias, which centres around the ongoing fight for a gender equal world, free of
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The worlds of art and technology are not the most obvious of bedfellows. To most, the word ‘art’ is synonymous with da Vinci, Monet and
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Like millions of others across the UK (and probably the world), something strange happens to me every four years. Often at odd hours of the
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Last month, Microsoft brought the spotlight back to the gaming industry with its agreement to pay $75bn for video game company Activision Blizzard – the world’s
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This week I’m excited to announce the launch of my new book, Spin Machines: Robots, revolutions, and the future of the PR agency. As an
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The pandemic has caused a huge reshuffling of the economy. As the world moved online, tech companies experienced huge growth and tech jobs are more
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Keeping existing customers happy while attracting new ones has always been a challenge for retailers, but it’s become increasingly difficult over the last two years.
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Companies that venture into the world of environmentalism face an uphill battle — and rightly so. We’ve all seen the Twitter storms that follow poorly
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