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Lascar and Corintech bring in EML Wildfire to launch new display and monitoring products

Posted on 2nd July 2014 under New business

Lascar Electronics and Corintech, sister companies providing a range of display and monitoring technologies, have appointed technology PR agency EML Wildfire to launch their latest and most advanced product ranges.

Lascar Electronics and Corintech, sister companies providing a range of display and monitoring technologies, have appointed technology PR agency EML Wildfire to launch their latest and most advanced product ranges.

EML Wildfire has been engaged to promote Lascar’s PanelPilotACE and Corintech’s FilesThruTheAir WiFi and cloud enabled environmental monitoring systems, raising understanding of the benefits of both new products to act as a catalyst for sales.

Corintech’s FilesThruTheAir WiFi monitoring system represents a leading example of a UK designed ‘Internet of Things’ product that can be used for monitoring vaccines, lab experiments and food storage amongst a host of other potential applications. The FilesThruTheAir sensors neatly sit in a growth sector predicted to be worth 30bn by 2020.

PanelPilotACE is a powerful and intelligent new touch screen display that can be added to the front panel of any machine for a range of industrial and commercial applications. It can provide a custom interface in a matter of hours rather than months of development. Indeed, any graphics can be used and its use is limited only by your imagination.

Rod Piwowarski, Group CEO, commented: “We wanted to ensure that we brought in a PR partner that could clearly and enthusiastically communicate the benefits of our new products to our existing customers and to new potential users to increase demand for the advanced features and functionality we are now able to provide. We were impressed with EML Wildfire’s understanding of our target audiences and their technical knowledge and we are confident that they will be able to deliver a significant and sustained impact with the launch campaigns they have proposed.”

Andrew Shephard, Director at EML Wildfire, added: “Lascar and Corintech both have a substantial track record of success over nearly half a century and they have repeatedly shown the ability to leap ahead of their competitors with new product innovations. Our experience and international reach makes us a great fit with Lascar and Corintech and we will be working closely with Rod and his team to ensure that they continue to lead the way in the industry.”