London, UK – 12 November 2014: The UK’s largest technology show, Gadget Show Live has appointed technology PR agency, Wildfire PR (formerly EML Wildfire) to build awareness and drive footfall to its Birmingham-based event in April 2015.

Now in its 7th year, the Gadget Show Live is primarily a fun-packed five-day consumer event designed to appeal to the family audience as the first place to see, try and buy the latest gadgets in the UK. The key PR objective is to broaden awareness of the show in national, regional and specialist media to help meet visitor targets.

Through a combination of creative events that show off the personality of the Gadget Show, with a hard-working press office to target specific audience groups across the media spectrum from tech to lifestyle publications, Wildfire aims to boost media reach and social media buzz in the run up to the show, to peak at key ticket buying periods.

Sally Bent, Event Director of Gadget Show Live, commented: “It was clear to us the Wildfire team had plenty of enthusiasm for the show and this translated this into creative, quirky campaign planning that we felt would help directly engage our target audience. We already have an established brand but, now in our 7th year, we really want to see more people than ever attend the show. We are confident that by working with Wildfire we will really be able to up the ante in terms of our marketing and PR efforts.”

Debby Penton, Director at Wildfire, added: “While the Gadget Show Live is all about showcasing the latest tech we focused our planning on the fact that it is primarily a ‘family day out’. Through our understanding of the audience we designed light hearted, high impact campaigns designed to work across the media spectrum. We also kept a clear focus on ideas with a strong call to action that will motivate consumers to attend the show as well as broaden general awareness.”

This is the first new business ‘win’ for Wildfire PR since the agency rebranded from EML Wildfire in November of this year.

About Wildfire

Wildfire PR (formerly known as EML Wildfire) is an independent UK-based consumer technology and B2B PR agency with a track record of campaigns across the UK, Europe, the USA and Asia. Its expertise covers the enterprise, communications, consumer electronics, design services, cleantech, digital and semiconductor technology sectors. The agency combines traditional media relations with social media skills and marketing expertise, offering results-driven, measurable PR programmes that build market authority, engage target audiences and create sales opportunities across multiple channels.

About Gadget Show Live

Gadget Show Live is a multi-award winning event that has been running since 2009 at the NEC Birmingham. Based on the Channel 5 TV programme, The Gadget Show, the exhibition showcases the latest products in consumer technology from industry leading companies.

The event also has fun interactive features throughout the day for visitors to take part in, including a 3000 seat Super Theatre; an arena hosted by the TV show presenters, testing out the latest gadgets in the market in live energetic stunts.

The Gadget Show Live has won industry accolades such as the AEO and the Exhibition News Best Consumer Exhibition award and has welcomed over 485,000 visitors since its inception.

Note to editors

Opening hours for the Gadget Show Live are as follows:

Wednesday 8th April 9:00-17:00

Thursday 9th April 9:00-17:00

Friday 10th April 9:00-17:00

Saturday 11th April 9:00-18:00

Sunday 12th April 9:00-18:00

Gadget Show Live ticket prices:

Please note a £0.99 booking fee applies per purchase in advance

Standard tickets

Super Theatre