London, 15th April 2013: The newest social network in town, Unii.com, has appointed technology PR agency EML Wildfire to promote its UK launch in April 2013. Using its consumer expertise, EML Wildfire will drive campaigns and messages that directly appeal to the student population.
EML Wildfire is tasked with driving direct traffic to the site, and helping to boost sign ups and student engagement. As part of the appointment, EML Wildfire will also work with the Unii team to develop compelling content on the site and will be supporting partnership marketing activity both pre and post launch.

Unii.com is a site aimed at students currently at university, giving them a closed online environment away from retribution of parents and future employers, where they can share stories, updates, photos and videos. Once logged in students will be able to manage their ‘connections’ into specific groups, making the site a perfect engagement platform for clubs and societies to become more visible to the wider campus.

Marco Nardone, Founder and CEO of digital start-up Unii.com said: “Unii.com is designed with students specifically in mind so we wanted to work with an agency who had the creative flair needed to reach this audience directly. EML Wildfire demonstrated an ability to broaden the story to appeal to many different media sectors so that we can raise brand awareness in a short period of time and maximise sign-ups.”

Debby Penton, Director at EML Wildfire, added: “Our combination of big creative thinking and experience working with innovative start-up technology companies means we have been able to develop a campaign that will help to grow the Unii.com brand very quickly within the UK. This is a unique proposition that lends itself well to PR activity and we’re committed to using traditional and digital PR techniques to drive business results for the company.”

About EML Wildfire

EML Wildfire is an independent UK-based consumer technology and B2B PR agency with a track record of campaigns across the UK, Europe, the USA and Asia. Our expertise covers the enterprise, communications, consumer electronics, design services, cleantech, digital and semiconductor technology sectors.

We combine traditional media relations with social media skills and marketing expertise, offering results-driven, measurable PR programmes that build market authority, engage target audiences and create sales opportunities across multiple channels.

We are headquartered in South West London on the banks of the River Thames with a presence in Cambridge, the UK’s technology heartland.

About Unii.com

Launched in 2013, Unii.com is a student only social network aimed at being a one-stop shop for students in higher education, helping them to make the most of their time at University. The site helps them to build and maintain their own network amongst fellow students whilst also encouraging them to participate in the student lifestyle through societies, clubs and events.

As students progress through University unii.com will also feature a comprehensive jobs board showing the latest internship placements, helping students to find their first crucial placement when or before they graduate.