The Danwood Group, the leading print and document-centric solutions company, has appointed technology PR agency, EML Wildfire following a competitive pitch. EML Wildfire will provide a PR programme focused on reputation management and market visibility, as well as internal communications support, to help Danwood consolidate its position as the UK’s only nationwide, independent specialist in print-related document technology and services.
Through its network of strategic partnerships with global OEMs and software providers, Danwood helps businesses of all sizes to streamline print and document-related processes, reduce cost and improve efficiency. EML Wildfire will promote Danwood’s services and solutions to corporate and SME customers, targeting IT directors, business owners and office managers, drive thought leadership and build online visibility.
Andy Brown, Director of Growth at Danwood commented: “EML Wildfire was the perfect choice of PR partner to create and execute a PR strategy for Danwood, with its wealth of experience of building widespread visibility among business owners and IT decisions makers. The team immediately ‘got’ what we were trying to achieve and offered a strategic and integrated approach that will really help take our organisation to the next level.
“Businesses are increasingly adopting new technologies and ways of working to drive efficiency through their operations and increase productivity. However, their print and document infrastructures remain largely ignored, and there are still huge savings and efficiencies that can be made through managing the document lifecycle more effectively and integrating this with other business processes. Danwood is uniquely position to address this opportunity,” commented Debby Penton, director at EML Wildfire.