London, UK – 12 June 2014: Climate-KIC, the EU’s main climate innovation initiative, has appointed technology PR agency EML Wildfire to raise awareness of the vital role it is playing in bringing together education, research and business in Europe to develop products and services that help mitigate and adapt to climate change.
EML Wildfire will be managing a pan-European campaign to elevate the profile of Climate-KIC amongst students, researchers, innovators, entrepreneurs and policymakers. EML Wildfire’s content-led PR strategy will extend the reach of Climate-KIC’s key educational and entrepreneurial initiatives.
Angela Howarth, Head of Communications, Climate-KIC, commented: “We wanted an agency with the skill-set to not only raise our profile, but also deepen our engagement across all of our channels and audiences. We immediately bought into EML Wildfire’s approach. We are a diverse organisation and we were impressed how EML Wildfire was able to bring all of our activity into a coherent and precise proposal that will really increase the impact of our messages with our key audiences.
Lorraine Jenkins, Director at EML Wildfire, added: “With a €63m boost from the EU, Climate-KIC is stepping up its work in 2014. As a result Climate-KIC has a fantastic opportunity to build on its position at the heart of Europe’s climate change strategy and our campaign is designed to give the organisation a significant media presence across Europe.
Climate-KIC is the EU’s main climate innovation initiative. It is Europe’s largest public-private innovation partnership focused on mitigating and adapting to climate change. Climate-KIC consists of companies, academic institutions and the public sector.
The organisation has its headquarters in London, UK, and leverages its centres across Europe to support start-up companies, to bring together partners on innovation projects and to educate students to bring about a connected, creative transformation of knowledge and ideas into products and services that help mitigate and adapt to climate change.
Climate-KIC currently has centres in France, Germany, The Netherlands, Switzerland, the UK, a Nordic centre in Denmark and is represented in the regions of Valencia, Central Hungary, Emilia Romagna, Lower Silesia, Hessen and the West Midlands.
Climate-KIC is one of the Knowledge and Innovation Communities (KICs) created in 2010 by the European Institute of Innovation and Technology (EIT), the EU body tasked with creating sustainable European growth while dealing with the global challenges of our time.