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AI-powered startup Rainbird hires Wildfire for its next phase of growth

Posted by Robyn Wilson on 14th April 2018

Technology PR agency Wildfire has been appointed as the strategic PR partner for artificial intelligence (AI) powered automated decision-making platform Rainbird.

Wildfire’s remit will involve building targeted brand awareness for Rainbird in the UK and USA, educating audiences on the various business cases for automated decision-making and building the profile of the company’s leadership team.

Rainbird allows businesses to replicate and scale the knowledge and judgement of their best workers. The platform artificially mimics human-like decision-making to deliver consistent, nuanced, fully evidenced decisions that satisfy customer service and compliance obligations in a wide variety of uses cases such as underwriting mortgages, detecting credit card fraud and customer service chatbots.

Chris King, Agency Development Director at Wildfire, commented: “Already recognised by Tech City UK as one the country’s fastest-growing and most disruptive tech companies, Rainbird is an exciting addition to Wildfire’s client portfolio. While much of the current media hype surrounding AI tends to focus on machine learning, Wildfire will be helping Rainbird to showcase its value in automated decision-making where its platform can uniquely reason and make decisions much like humans do… only better.”

James Loft, CCO of Rainbird, said: “Rainbird turns five in 2018. At this very important next phase in our growth and maturity we wanted to find a credible PR partner with the technical expertise, influencer contacts and intelligence to really challenge us and help us to raise our game and realise Rainbird’s huge potential. Wildfire certainly fits the bill and we’re looking forward to achieving great things together.”

Robyn Wilson

Joining the Wildfire team in November 2016, Robyn has over three years experience in consumer PR having previously worked for entertainment and technology agencies with clients such as Acer, Disney and Netflix. She was also responsible for organising red carpet premieres, developing interesting social media campaigns and content, and project managing various client events, from product launches to press hour tours. A Film Studies and Creative Writing graduate from Kingston University, Robyn has a passion for thinking creatively, and brings a wealth of consumer technology media contacts for both B2B and B2C accounts. As an amateur cake decorator, Robyn spends most of her spare time baking delicious cakes for all occasions, and if the British weather allows it, she loves to take her VW bay-window campervan, Sunshine, for a spin along the Devonshire coast.