London, UK, 4th November 2015: 6SigmaET, the next generation of thermal simulation software, has appointed technology PR agency Wildfire to raise awareness of its powerful, intuitive and easy-to-learn thermal simulation tool amongst designers of electronic components and products. Wildfire will work with 6SigmaET’s in-house team to engage with core audiences, building the company’s authority in the market, and attract new customers.
6SigmaET serves the needs of an electronics design industry that is increasingly turning to thermal simulation to shorten time-to-market, lower prototyping costs, and mitigate against thermal-related product recalls and problems. Thermal simulation provides a better understanding of the temperature distribution in an electronic system can be used to fine-tune designs before prototypes are built and typically enables the creation of products that are smaller, quieter and more reliable.
Tom Gregory, 6SigmaET Product Specialist, commented: “The challenge we face as a business is ensuring that we are reaching both experienced thermal engineers and designers with no thermal design background. As soon as we engaged with Wildfire we were impressed with their market knowledge and technical understanding. They presented us with a strategic and creative campaign that will help us build our brand in the minds of our key audiences.”
Andrew Shephard, Director at Wildfire said: “6SigmaET is genuinely market leading technology and it’s a fantastic opportunity for us to work with Tom and his team. Our experience and international reach makes us a great fit for 6SigmaET and we are focused on ensuring that they continue to lead the way in the industry.”