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Why electronics PR doesn’t need to be boring

There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.

Typically, this is a natural consequence of electronics being very technical — and sales being targeted at very technical audiences. And that’s fine. There’s nothing wrong with being a nerdy company with a super techy product. But that doesn’t mean you have to be boring.

Even the most technical electronics businesses still need to impress investors, decision makers and other non-technical audiences. To reach these groups, you need to be able to communicate your position as a respected leader — a brand that’s furthering electronic innovation.

With this quick-fire guide you can find out:

  • What technical B2B brands can learn from consumer PR
  • How to turn your technical product into a memorable brand
  • Why the electronics media is still a vital asset
  • How to create bolder marketing campaigns for your electronics brand
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Wildfire Labs explores intelligence, insights and trends from the world of tech marketing and PR. Articles and content by Alex Warren, Tim Richardson, Rebecca Quin and Paula Fifield. If you'd like to learn more about any of our trends or our team, contact