Skip to Main Content

Why electronics PR doesn’t need to be boring

Building an electronics brand

There are so many businesses responsible for creating the electronics products we take for granted in our everyday lives — and the vast majority of them are still largely unknown outside of the industry.

Typically, this is a natural consequence of electronics being very technical — and sales being targeted at very technical audiences. And that’s fine. There’s nothing wrong with being a nerdy company with a super techy product. But that doesn’t mean you have to be boring.

Even the most technical electronics businesses still need to impress investors, decision makers and other non-technical audiences. To reach these groups, you need to be able to communicate your position as a respected leader — a brand that’s furthering electronic innovation.

With this quick-fire guide you can find out:

  • What technical B2B brands can learn from consumer PR
  • How to turn your technical product into a memorable brand
  • Why the electronics media is still a vital asset
  • How to create bolder marketing campaigns for your electronics brand
Download the full report now

More from labs

Our labs team will be running a series of experiments to look a bit more closely at the science of PR and explore new approaches to delivering results and creating compelling campaigns.