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Data Dive

Data Dive: The B2B effectiveness code 

What makes for truly effective B2B marketing? Well, according to The B2B Institute at LinkedIn, WARC, and Lions, it’s: ...

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Data Dive

Data Dive: GWI’s Generation Z report

What’s the news? The online scrutiny surrounding Gen Z has been impossible to avoid over the last few years.

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Data Dive: Culture drivers on TikTok

What’s the news? TikTok has sifted through gazillions of hashtags, videos and comments to come up with some clever, cultural insights for brands and marketers.

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Data Dive: Shoptalk 2022

What’s the event? Shoptalk is one of the world’s largest retail events. Held in Las Vegas every March, it brings together thousands of retail marketers and brands to talk shopping technology and trends.

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Data dive: YouGov’s Global Media Outlook 2022

What’s the news? As the world emerges from the pandemic, digital media platforms are tightening their grip on viewers — seeing huge rises in consumption over the last 12 months.

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Data dive: Headspace — Mental health at work

What’s the news? Mental health is a rising threat to retention, engagement and productivity. More employees than ever are looking for support from their organisations to help with mental health concerns.

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Data dive: Are marketing briefs broken?

What’s the news? Creative marketing briefs are broken. Despite both creative agencies and in-house marketers understanding the importance of a good brief, a gulf has opened between the two sides.

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