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Insights trends and intelligence from the world of tech PR
How can tech brands get cut through when the market is so overwhelmed with AI messages? With our latest AI insights book, we set out to answer that question and support you in your next AI marketing or comms campaign.
The UK proptech market has exploded, and now your prospects have 10,000 other proptech wannabes to choose from — all promising to revolutionise the way they sell, rent, and manage homes. So how do you stand out? To answer that question, we picked the brains of more than 100 proptech decision makers — the estate agents, landlords, and property managers looking to invest in platforms just like yours.
Somehow, 2023 is already flying past. And with the new year comes the annual parade of predictions, reflections, and wrap-ups.
What makes for truly effective B2B marketing? Well, according to The B2B Institute at LinkedIn, WARC, and Lions, it’s: ...
What’s the news? The online scrutiny surrounding Gen Z has been impossible to avoid over the last few years.
What’s the news? TikTok has sifted through gazillions of hashtags, videos and comments to come up with some clever, cultural insights for brands and marketers.
What’s the event? Shoptalk is one of the world’s largest retail events. Held in Las Vegas every March, it brings together thousands of retail marketers and brands to talk shopping technology and trends.
What’s the news? As the world emerges from the pandemic, digital media platforms are tightening their grip on viewers — seeing huge rises in consumption over the last 12 months.
What’s the news? Mental health is a rising threat to retention, engagement and productivity. More employees than ever are looking for support from their organisations to help with mental health concerns.
What’s the news? Creative marketing briefs are broken. Despite both creative agencies and in-house marketers understanding the importance of a good brief, a gulf has opened between the two sides.
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