Skip to Main Content

News & Views

News and views from the Wildfire team

Search & Refine

Archive

View all
15th August 2011

Google’s media blackout works a treat

Yesterday, Google shocked the technology (and tech PR) industry by announcing the acquisition of mobile phone manufacturer Motorola in a $12.5 (cash) deal. I use the

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
8th August 2011

International PR, part three – Six tips for undertaking a PR campaign in Asia

So you’ve decided you want to run an international PR campaign in Asia. Depending on your definition of where ‘Asia’ starts and ends, the ‘Asian’

Read more
Alex Perryman Profile Image
Written by
Alex Perryman
8th August 2011

Econsultancy Hire Technology PR Agency EML Wildfire

Econsultancy hire Technology PR agency EML Wildfire to deliver JUMP, the event for marketers focused on learning how to join up online and offline marketing

Read more
admin Profile Image
Written by
admin
8th August 2011

Taking your tech PR story to the US

It’s a bit like being a musician. If a tech company can make it in the US then that can be a significant move. However,

Read more
admin Profile Image
Written by
admin
3rd August 2011

When technology, the law and common sense collide – the NLA copyright scandal

Last week, the Court of Appeal ruled in favour of the Newspaper Licensing Agency (NLA) in respect to the dispute over the commercial sending of

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
2nd August 2011

To merge or not to merge, that is the question: Six tips if the answer is ‘Yes’

International tech PR agency, EML Wildfire has been around now for three short months, and so far so good. Je ne regrette rien! And while

Read more
Debby Penton Profile Image
Written by
Debby Penton
29th July 2011

Timely Tweets: Twitter’s cash cow or a desperate attempt to eek out some extra revenue

Twitter has announced an extension of its promoted tweets advertising service called Timely Tweets. The service itself is slightly baffling, not least due to a

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
27th July 2011

Facebook launches Facebook for Business

Facebook has today launched a new microsite called Facebook for Business. It’s a good little site containing best practices as well as further information on

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
26th July 2011

The dangers of newsjacking – ambulance chasing is bad form

You’d have thought with the recent bad press resonating around the media industry, publications would be particularly cautious about not upsetting the apple cart at

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
26th July 2011

Six Tips For Undertaking an International PR Campaign in Asia

So you’ve decided you want to run an international PR campaign in Asia. Depending on your definition of where ‘Asia’ starts and ends, the ‘Asian’

Read more
admin Profile Image
Written by
admin
20th July 2011

Goodbye NOTW, hello PR opportunity?

As the News of the World phone hacking scandal continues to unfold, we have to look ahead to the impact this has for PRs and

Read more
Louise Moran Profile Image
Written by
Louise Moran
15th July 2011

Technology PR Agency EML Wildfire To Launch Beauty Town

EML Wildfire has been hired by Realise Digital to develop and carry out a consumer PR launch programme for Beauty Town, a new Facebook game

Read more
admin Profile Image
Written by
admin