News and views from the Wildfire team
Engaging with journalists remains a key part of any tech PR campaign and, despite the potential of using social media PR campaigns to engage with
Read moreIf you believe the old saying ‘there’s no smoke without fire’ then there must be all manner of a blaze raging over at Techcrunch and
Read moreThe news last week that the FT is to remove its apps from the Apple app store is the latest episode in the ongoing saga
Read moreNew research finds that engaging with journalists through social media could be an increasingly effective PR strategy. Engaging with journalists remains a key part of
Read moreThere have been a flurry of tweets and blogs from the tech press this morning, with an unfortunate PR agency receiving a fair amount of
Read moreFor many content marketing and/or social media PR strategies, the concept of ‘sharing’ is pretty important. And ‘sharing buttons’ are a great way to enable
Read moreThe fight back begins here! As soon as Google+ launched last month, commentators across the (social media) world have argued that all the innovations the search
Read moreIt’s a bit like being a musician. If a tech company can make it in the US then that can be a significant move. However,
Read moreAhead of talks between Facebook, Twitter, Blackberry and the UK government on Thursday, tech PR professionals, including EML Wildfire MD Richard Parker, have told PR
Read moreA recent report from Exact Target has shown that active Twitter users (rather than those that log onto the site once in a blue moon) are
Read moreWhen it comes to working out how to charge for content in a way that doesn’t entirely alienate customers, the world’s media is going through
Read moreUndertaking PR in Asia can seem daunting. When confronted with the prospect of launching across several countries, each with a different language, and all on
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