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8th September 2011

84% of B2B journalists use Twitter

Engaging with journalists remains a key part of any tech PR campaign and, despite the potential of using social media PR campaigns to engage with

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Danny Whatmough Profile Image
Written by
Danny Whatmough
7th September 2011

Is Techcrunch a sinking ship?

If you believe the old saying ‘there’s no smoke without fire’ then there must be all manner of a blaze raging over at Techcrunch and

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Danny Whatmough Profile Image
Written by
Danny Whatmough
5th September 2011

FT ditches iOS apps – more publishers to follow?

The news last week that the FT is to remove its apps from the Apple app store is the latest episode in the ongoing saga

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Danny Whatmough Profile Image
Written by
Danny Whatmough
2nd September 2011

84% of B2B journalists use Twitter

New research finds that engaging with journalists through social media could be an increasingly effective PR strategy. Engaging with journalists remains a key part of

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admin Profile Image
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admin
31st August 2011

STOP LOOKING AT THIS

There have been a flurry of tweets and blogs from the tech press this morning, with an unfortunate PR agency receiving a fair amount of

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Darren Willsher Profile Image
Written by
Darren Willsher
26th August 2011

Google supercharges +1 button sharing

For many content marketing and/or social media PR strategies, the concept of ‘sharing’ is pretty important. And ‘sharing buttons’ are a great way to enable

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Danny Whatmough Profile Image
Written by
Danny Whatmough
24th August 2011

The Empire Strikes Back: Facebook unveils major changes to hit back at Google+

The fight back begins here! As soon as Google+ launched last month, commentators across the (social media) world have argued that all the innovations the search

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Danny Whatmough Profile Image
Written by
Danny Whatmough
23rd August 2011

Taking your tech PR story to the US

It’s a bit like being a musician. If a tech company can make it in the US then that can be a significant move. However,

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Juliet Philip Profile Image
Written by
Juliet Philip
22nd August 2011

Tech PR pros warn Blackberry over government talks

Ahead of talks between Facebook, Twitter, Blackberry and the UK government on Thursday, tech PR professionals, including EML Wildfire MD Richard Parker, have told PR

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admin Profile Image
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admin
19th August 2011

Active Twitter users three times more likely to influence than Facebook fans

A recent report from Exact Target has shown that active Twitter users (rather than those that log onto the site once in a blue moon) are

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Danny Whatmough Profile Image
Written by
Danny Whatmough
18th August 2011

Is There an Online Content Payment Alternative to Paywalls?

 When it comes to working out how to charge for content in a way that doesn’t entirely alienate customers, the world’s media is going through

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Max Tatton-Brown Profile Image
Written by
Max Tatton-Brown
17th August 2011

International PR, part four – Six more tips for undertaking a PR campaign in Asia

Undertaking PR in Asia can seem daunting. When confronted with the prospect of launching across several countries, each with a different language, and all on

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Written by
Alex Perryman