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News and views from the Wildfire team
Last week Google rolled out one of the biggest moves in search for quite a long time. That might sound a bit over the top
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Chances are, if you work in technology PR then Mobile World Congress planning is probably playing a big part in your life. Every February, brands,
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Earlier this month, I wrote a piece for Econsultancy looking at the changing fortunes of technology blogging and what it meant for those of us
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I’ve been eager to share a concept I came across a few weeks ago when I saw Alberto Sangiovanni-Vincentelli (co-founder of Cadence and Chair of
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As covered in this earlier blog on the failings of Advertising Value Equivalent (AVE), it’s clear that we need a new approach to measurement in
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We have worked for some of the biggest brands in tech, we’ve also worked with some early-stage start-up technology companies; helping them to break out
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With our focus on working with tech startup companies, Techcrunch is a must-read blog and it is a key focus for many of the tech
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When we blogged last year about the importance of Google’s Emerald Sea project, a lot of what we were saying was hinting at the future
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Walking past the picturesque river to start my first day at EML Wildfire – complete with bobbing ducks and charming barge boats – I was
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After 20 plus years’ experience of running a tech PR agency, I’ve had the opportunity to witness first hand how tech PR can help start-ups
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There’s nothing that tells you it is December like the onslaught of tech prediction posts. But if there is one that every tech PR in
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The word ownership is bandied about quite a lot when it comes to social media. Whereas in the past, a business could easily segment communication
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