News and views from the Wildfire team
Tech innovation is critical for mature brands to stay ahead of disruption, with many companies relying on in-house innovation labs to keep the competition at
Read moreThere is a misconception that when brands start influencer campaigns that they must pin down the right people first. Though it’s helpful to know the
Read moreFootball’s relationship with technology has been a tumultuous one. Dare to utter the three letters V A R and you will likely evoke feelings of
Read more“Most people are rather confident of their ability to recognise bullshit and to avoid being taken in by it… In consequence, we have no clear
Read moreFollowing my last blog post about five top tech companies that are helping to change the face of the tourism industry, worldwide travel has continued
Read moreLast month’s announcement that luxury automotive legend Ferrari was hiring Benedetto Vigna as its new CEO came as a surprise to many in both the
Read moreLast month, a few of us at Wildfire joined a workshop hosted by Maverrick, a social selling training and consulting company, to learn about how
Read moreWhen people hear the word ‘social media influencer’, a fair few might automatically think of the likes of Kim Kardashian and her $250k-worth Instagram posts
Read moreWhat do Sayfudin, a farmer and raw materials provider; Ratna, a weaver of doormats; and Bayu, a university student; have in common? They have all
Read moreSince my early memories of Tony Hawk’s Pro Skater on PlayStation, the gaming landscape has changed dramatically. In recent years, we’ve experienced the rise of
Read moreIt’s conventional wisdom that Reddit — the cuddlier cousin of your favourite social media — is a hivemind. Surely a meritocratic, community-driven forum is going
Read moreLooking back to my last travel-related blog in the good old days of 2017, it’s clear that the world is now a very different place.
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