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News and views from the Wildfire team
Our current values reflect who we are as an agency and as a team: Be Bold, Be Informed, Be Exceptional and Be Yourself. But this
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When it comes to B2B, people buy from people, so it was shocking to uncover in our recent study that almost half of the tech
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I’ve written a lot recently about the importance of personal branding and, as a senior business executive, the impact that personal social profiles can have
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Influencer marketing has grown exponentially over the last few years and, not surprisingly, has now become one of the most popular forms of online marketing
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Like an overzealous takeaway or misguided night out, COP26 has many of us ruefully examining our bad habits. The summit aims to persuade its participants
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Tech PR and a new frontier In our modern world, a vast extent of new and innovative technologies is emerging every single day and is
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Whether it’s your Christmas game of Monopoly or playing football on the world stage, most of us would agree that cheating is not a welcome
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When I was younger, Halloween meant carving a scary face into a pumpkin or asking neighbours for sweets wearing some sort of creepy costume. Now,
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Driver shortages caused issues with fuel deliveries across the UK this month, with many of us struggling to make journeys that we previously found effortless.
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Twenty years ago, PR was focused almost entirely on generating media coverage. Today, the influencer landscape has changed dramatically, spanning far more than newspapers and
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How much of your comms planning is dictated by the product pipeline? How much focus is there on marketing collateral, press releases and yes, the
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Perhaps the biggest fallacy among electronics brands is that it’s undesirable to throw off the B2B shackles. Far better to target electronics engineers with products
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