News and views from the Wildfire team
Our current values reflect who we are as an agency and as a team: Be Bold, Be Informed, Be Exceptional and Be Yourself. But this
Read moreWhen it comes to B2B, people buy from people, so it was shocking to uncover in our recent study that almost half of the tech
Read moreI’ve written a lot recently about the importance of personal branding and, as a senior business executive, the impact that personal social profiles can have
Read moreInfluencer marketing has grown exponentially over the last few years and, not surprisingly, has now become one of the most popular forms of online marketing
Read moreLike an overzealous takeaway or misguided night out, COP26 has many of us ruefully examining our bad habits. The summit aims to persuade its participants
Read moreTech PR and a new frontier In our modern world, a vast extent of new and innovative technologies is emerging every single day and is
Read moreWhether it’s your Christmas game of Monopoly or playing football on the world stage, most of us would agree that cheating is not a welcome
Read moreWhen I was younger, Halloween meant carving a scary face into a pumpkin or asking neighbours for sweets wearing some sort of creepy costume. Now,
Read moreDriver shortages caused issues with fuel deliveries across the UK this month, with many of us struggling to make journeys that we previously found effortless.
Read moreTwenty years ago, PR was focused almost entirely on generating media coverage. Today, the influencer landscape has changed dramatically, spanning far more than newspapers and
Read moreHow much of your comms planning is dictated by the product pipeline? How much focus is there on marketing collateral, press releases and yes, the
Read morePerhaps the biggest fallacy among electronics brands is that it’s undesirable to throw off the B2B shackles. Far better to target electronics engineers with products
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