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News and views from the Wildfire team
“A rose by any other name would smell as sweet” – William Shakespeare I blame Mashable. Well not just Mashable but, in our always-on,
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Today sees the start of Conclave – the ritual by which the next Pope will be selected. The eyes of the world will be watching
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There was a fair amount of pondering ahead of Facebook’s press conference yesterday. We knew it would focus around news feed, and TechCrunch’s speculation was
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[youtube http://www.youtube.com/watch?v=Ekr05T9Iaio&w=560&h=315] One common misconception about PR and advertising is that a viral video is a simple, cost-effective way of getting guaranteed traction for
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Our recent study into how some of the UK’s top tech companies are using social media (download it here) found that while only 28% had
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This month we’re talking to Geordie Clarke, Deputy Editor and News Editor at the FT: Money Management magazine, the must-read news source for professional independent
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A recent Thinkbox report revealed that TV viewing is being driven by on-demand content through mobile devices, surpassing the previously popular live broadcasts. But what
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So that’s MWC done for another year – though, to be fair, at least I was home today while there are still plenty of people
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HMV: ‘can we shut Twitter down?’ HMV caused the digital marketing and social media world to stand still during the closing hours of January when,
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What happens when you make your social media manager redundant but forget to revoke her access to your brand’s social channels? What happens when your Twitter account
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4G – it’s like 3G, but faster It’s safe to say any tech PR types hoping to send out mobile news today would have spent
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Yesterday we looked at Deloitte’s technology recommendations from its recent Technology, Media and Telecommunications report. With MWC fast approaching I thought I’d also highlight the
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