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20th December 2013

Trendwatching: Consumer tech predictions for 2014

This week saw the release of the annual Trendwatching.com consumer predictions for the year ahead. With ‘wearable tech’ seemingly hogging all the headlines in other

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Kat Farminer Profile Image
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Kat Farminer
3rd December 2013

Cyber Monday – Christmas starts with… a tap

Cyber Monday has been accepted into mainstream vocabulary this year. I wrote this time last year about the uncertain future of what one may term

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Joe McNamara Profile Image
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Joe McNamara
2nd December 2013

‘The Elf on the Shelf’

This little guy arrived on my desk over the weekend. Known as the ‘The Elf on the Shelf’, he and his fellow elves are the

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sarah-anneb Profile Image
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sarah-anneb
2nd December 2013

Tech stories that caught our eye in November

Twitter explodes as IPO leads to stock market frenzy On its stock market debut, Twitter saw a 73% rise in its shares at the first

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Joe McNamara Profile Image
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Joe McNamara
2nd December 2013

Top tips for running a successful Christmas event

Unless you’ve been burying your head in the sand for the last few weeks, it won’t have escaped your notice that Christmas is just around

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Kat Farminer Profile Image
Written by
Kat Farminer
Google Lens
2nd December 2013

Shaping our perceptions – the Google lens

With over 130 thousand webpages being created every day, the internet’s potential for information overload has long been a cause for concern amongst technological critics

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Alex Warren Profile Image
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Alex Warren
26th November 2013

The UK’s TV viewing habits. How are you watching?

Around a year ago the UK’s eight year digital switchover process came to an end in Belfast, when the last analogue transmission was shut down.

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Louise Palmer Profile Image
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Louise Palmer
22nd November 2013

Reality dawning for deep-tech electronics investors, hang in there

It’s been interesting watching the investment media trying to establish why the likes of Intel and Qualcomm seem to be delivering such ordinary stock prices

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Andrew Shephard Profile Image
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Andrew Shephard
21st November 2013

SEO: Hot for PR or not?

SEO is right up there with hot PR topics for the PR industry, along with measurement, social media and content marketing. But regular changes from

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Debby Penton Profile Image
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Debby Penton
20th November 2013

Should women’s magazines do more to highlight consumer technology?

A consumer technology related article from the CEO of Lady Geek which featured on the Guardian’s website has peaked my interest. The claim by Belinda

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Louise Palmer Profile Image
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Louise Palmer
15th November 2013

EML Wildfire releases major new International PR Guide for the electronics sector

PR has become increasingly internationalised in recent years. The electronics industry, in particular, relies on extending its value propositions beyond home borders. Local customs, language concerns,

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Alex Perryman Profile Image
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Alex Perryman
13th November 2013

Will we know when the Internet of Things has arrived?

At the Cambridge Wireless Connected Devices SIG event last week, the number and the calibre of people in the audience was a clear demonstration of how much serious

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admin