Skip to Main Content

News & Views

News and views from the Wildfire team

Search & Refine

Archive

View all
3D Printer
17th March 2014

The rise of 3D – How printers became sexy

Printers aren’t sexy. I’m sorry, they’re just not. They’re too old to be state of the art, but too young to be considered retro. If

Read more
Alex Warren Profile Image
Written by
Alex Warren
14th March 2014

How are the UK’s fastest growing tech companies engaging better on twitter?

Social media is evolving with the speed of light, and so are customers’ communication expectations. Prospects and customers expect businesses to quickly respond to an

Read more
Marta Kot Profile Image
Written by
Marta Kot
6th March 2014

Surely tech companies aren’t still missing the point of social media?

Now that even your Mum is on Twitter, and every TV programme advertises a hashtag, you’d think that those “early adopters” in the tech community

Read more
Debby Penton Profile Image
Written by
Debby Penton
4th March 2014

Why are the UK’s top tech companies still not blogging?

I was pretty down in 2012 when our annual ‘How Social Are You?’ report revealed that the Deloitte Tech Fast 50 had seemingly quit blogging.

Read more
Joe McNamara Profile Image
Written by
Joe McNamara
4th March 2014

What we learned at MWC and Embedded World

Last month, a few EML Wildfire folk braved the continent for two of the largest technology shows of the year: Mobile World Congress in Barcelona

Read more
Joe McNamara Profile Image
Written by
Joe McNamara
27th February 2014

Good value, compatible and stylish: what consumers are demanding from personal technology

Last year, EML Wildfire published the results of a study into consumer technology buying behaviours. The “Why Buy? What influences consumer tech purchases?” report suggested

Read more
Louise Palmer Profile Image
Written by
Louise Palmer
21st February 2014

Wearable tech security threats: you can run, but you can’t hide

In her recent speech at the World Economic Forum in Davos a few weeks ago, Yahoo CEO Marissa Mayer quoted research that suggests the average

Read more
Marta Kot Profile Image
Written by
Marta Kot
18th February 2014

Ericsson and Sony Mobile winning the social media battle ahead of MWC

Many of the big names at MWC are failing to make the most of their social media channels, with some completely failing to engage with

Read more
Darren Willsher Profile Image
Written by
Darren Willsher
13th February 2014

Look out for EML Wildfire at Embedded World 2014

Embedded World is the world’s largest trade fair for the embedded electronics and systems community – held annually at the Messezentrum in Nuremburg, Germany. As

Read more
Joe McNamara Profile Image
Written by
Joe McNamara
13th February 2014

Want to reach tech buyers? It’s all about content and interaction

At EML Wildfire our focus is tech PR campaigns that go beyond press coverage generation to engage target audiences and incite actions that help to

Read more
Louise Palmer Profile Image
Written by
Louise Palmer
12th February 2014

Every penny counts: How subscription-free set-top boxes save you money

With 81% of us finding price is the most important factor when investing in technology products (research by EML Wildfire), it’s no surprise that we’re

Read more
Hannah Wright Profile Image
Written by
Hannah Wright
3rd February 2014

Tech stories that caught our eye in January

CES 2014: And now for something completely different… I was beginning to tire a little of CES. For the last three years I’ve felt it

Read more
Joe McNamara Profile Image
Written by
Joe McNamara