News and views from the Wildfire team
Printers aren’t sexy. I’m sorry, they’re just not. They’re too old to be state of the art, but too young to be considered retro. If
Read moreSocial media is evolving with the speed of light, and so are customers’ communication expectations. Prospects and customers expect businesses to quickly respond to an
Read moreNow that even your Mum is on Twitter, and every TV programme advertises a hashtag, you’d think that those “early adopters” in the tech community
Read moreI was pretty down in 2012 when our annual ‘How Social Are You?’ report revealed that the Deloitte Tech Fast 50 had seemingly quit blogging.
Read moreLast month, a few EML Wildfire folk braved the continent for two of the largest technology shows of the year: Mobile World Congress in Barcelona
Read moreLast year, EML Wildfire published the results of a study into consumer technology buying behaviours. The “Why Buy? What influences consumer tech purchases?” report suggested
Read moreIn her recent speech at the World Economic Forum in Davos a few weeks ago, Yahoo CEO Marissa Mayer quoted research that suggests the average
Read moreMany of the big names at MWC are failing to make the most of their social media channels, with some completely failing to engage with
Read moreEmbedded World is the world’s largest trade fair for the embedded electronics and systems community – held annually at the Messezentrum in Nuremburg, Germany. As
Read moreAt EML Wildfire our focus is tech PR campaigns that go beyond press coverage generation to engage target audiences and incite actions that help to
Read moreWith 81% of us finding price is the most important factor when investing in technology products (research by EML Wildfire), it’s no surprise that we’re
Read moreCES 2014: And now for something completely different… I was beginning to tire a little of CES. For the last three years I’ve felt it
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