Skip to Main Content

News & Views

News and views from the Wildfire team

Search & Refine

Archive

View all
15th May 2014

What does the Dixons Carphone Warehouse merger mean for the tech high street?

I can’t help but think ‘Dixons Warehouse PLC’ might have been a better name. After all, who has a physical carphone these days? Bluetooth link

Read more
Kat Farminer Profile Image
Written by
Kat Farminer
8th May 2014

It’s news to us: tech stories that caught our eye in April

End of Microsoft XP support – 7th April I remember when XP was first launched – it was a pretty exciting product – BACK IN

Read more
Joe McNamara Profile Image
Written by
Joe McNamara
8th May 2014

Getting excited about an industry built on sand

Let’s pretend a company has developed a 15-nanometer processor technology for NAND flash memory widely used in smartphones and tablets. While industry commentators and engineers

Read more
Marta Kot Profile Image
Written by
Marta Kot
8th May 2014

3 steps to targeting Gen C

As a PR agency, we earn a living from advising our clients on their communications strategies and how to make their content more engaging. But

Read more
Alex Warren Profile Image
Written by
Alex Warren
7th May 2014

#AmazonBasket: Oh no, not another way to shop!

The announcement today that Amazon is getting into bed with Twitter to make it even easier for the public to shop on the go fills

Read more
Juliet Philip Profile Image
Written by
Juliet Philip
16th April 2014

Facebook is removing the Chat function. What the deuce?!

Commenting on changes to Facebook is sometimes a fools errand: For a week the internet overflows with frothy-mouthed complaints. Within another week it’s all forgotten. It

Read more
Alex Perryman Profile Image
Written by
Alex Perryman
9th April 2014

Our psychological attachment for books means we shouldn’t predict the Kindle’s future

The hotly debated topic surrounding the “death of the eBook” is fast approaching a death of its very own, with those such as Tim Waterstone

Read more
Hannah Wright Profile Image
Written by
Hannah Wright
2nd April 2014

Silicon Gorge: Why the Bristol and Bath tech cluster is one of the most exciting in the world right now

Having been a resident of South West London for the best part of eight years, late last year I made the leap to go properly

Read more
Ian McKee Profile Image
Written by
Ian McKee
31st March 2014

The death of the pocket: could a smartphone be the only thing you need one day?

Smartphones are making their way through our collection of personal belongings and replacing their uses at a rate of knots. We’re relying less on bulky

Read more
Joe McNamara Profile Image
Written by
Joe McNamara
31st March 2014

News stories that caught our eye in March

The Google Box Over the last 10 years, Google has crept its way out of our search bars and into just about every aspect of

Read more
Alex Warren Profile Image
Written by
Alex Warren
31st March 2014

5 things about viral campaigns brands can learn from #nomakeupselfie

The #nomakeupselfie has undeniably been a success for a great cause, helping to raise over £8 million for Cancer Research in one week. Considering that

Read more
Joe McNamara Profile Image
Written by
Joe McNamara
28th March 2014

Here’s the reality: virtual reality is more exciting than Facebook

Facebook has opened its humongous chequebook yet again, this time to snap up Oculus VR, the maker of breakthrough virtual reality headset, the Oculus Rift.

Read more
Joe McNamara Profile Image
Written by
Joe McNamara