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4th December 2014

Online retail prevails thanks to high street butchery

Black Friday and Brits was always bound to go well. Analysts have been predicting the death of the high street for about three years now.

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Joe McNamara Profile Image
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Joe McNamara
3rd December 2014

Wildfire’s top 5 last-minute Christmas gift guide tips

It’s December, and that only means one thing for everyone in the PR world. It’s the last-minute scramble to squeeze every last drop out of

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Ella Delancey Profile Image
Written by
Ella Delancey
27th November 2014

A day in the life of a consumer tech PR

Each Monday here at Wildfire, we get together to discuss the week ahead and also to look back and recognise the great work from the

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Kat Farminer Profile Image
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Kat Farminer
26th November 2014

MWC 2015: The beginning of the end for smartphones?

And so to the slightly Alice in Wonderland world of wireless electronics. Smartphones may still seem like relatively new products for us consumers, but as

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Ben Smith Profile Image
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Ben Smith
20th November 2014

PR is NOT a lead generation tool

Don’t get caught up in last click attribution when trying to measure the impact of PR In my last blog post I talked about how

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Debby Penton Profile Image
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Debby Penton
19th November 2014

Five things I learnt at The Festival of Marketing 2014

I made it over to East London for the Festival of Marketing last week. It was a triumphant event, brought to you by the people

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Ian McKee Profile Image
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Ian McKee
18th November 2014

Could Facebook increase productivity in the workplace?

There’s a good deal of irony yet a certain romance about Facebook’s latest ‘secret’ project, which has recently been covered by the Financial Times, The

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Joe McNamara Profile Image
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Joe McNamara
17th November 2014

Here’s why the next big thing is the Internet of Things

Imagine coming home on a freezing cold evening, your hands are frozen and you’ve got icicles growing in your hair. Then imagine walking into your

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Ella Delancey Profile Image
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Ella Delancey
14th November 2014

Electronica 2014: The double-deckers are back

Having spent three days in Munich this week at the Electronica trade fair I am happy to report some very positive signs. And just to

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Andrew Shephard Profile Image
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Andrew Shephard
13th November 2014

Why I fell for LG’s new Tamagotchi phones

When I first read about LG’s new ‘Aka’ phone range in TechCrunch, I couldn’t help but feel a little warm glow in my belly. Growing

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Hannah Wright Profile Image
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Hannah Wright
12th November 2014

We are going to do inbound marketing, so why would we need PR?

Inbound marketing is the latest big thing when it comes to B2B marketing and lead generation. And the tech sector is hot for it. Recent

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Debby Penton Profile Image
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Debby Penton
12th November 2014

Gadget Show Live calls in Wildfire to broaden awareness for 2015 event

London, UK – 12 November 2014: The UK’s largest technology show, Gadget Show Live has appointed technology PR agency, Wildfire PR (formerly EML Wildfire) to

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