News and views from the Wildfire team
Trade shows are excellent opportunities to network, promote your company, and gather quality business leads. However, they can also be daunting places, with huge spaces, thousands of
Read moreRecently, my colleague Ian Mckee wrote a blog post on why being an Apple fan is like being a Chelsea fan. Being an iPhone owner
Read moreLate last week the tech world got a bit excited about Project Ara, Google’s latest venture into the world of ‘modular smartphones’, which could conceivably flip the industry
Read moreI’m going to get some stick for this post, In the Wildfire office – and possibly elsewhere. But the fact is, I am a fully
Read moreHow did you spend Christmas? Did you put your smartphone, tablet and laptop to one side and fully engage with the festive season? Or did
Read moreWith most of the talk from CES around wearable tech, electric roller skates and drones, I was surprised when the Radio 4 Today programme report
Read moreAs a tech PR agency we at Wildfire can get lively on many topics but last week the conversations took off when discussing the piece
Read moreLists are classics at the end of the year: Christmas lists, resolutions for the coming year, and annual wrap-ups such as Top Three Most Watched
Read moreI’m going to confess something: I spend an unhealthy amount of time on Facebook. Beyond my professional duties of helping to administer or contribute to
Read moreYou get some very mixed results when it comes to journalists attempting to explain how to do PR. On the one hand, their experience naturally
Read moreThe need for transparency when it comes to paid-for product promotion came to the fore recently, with the Advertising Standards Authority’s ruling that a video
Read moreWhen it comes to marketing, it takes a lot of guts to take on a brand like Coca Cola. For years, the soft drinks vendor
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