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16th February 2015

Six top tips for trade show first-timers

Trade shows are excellent opportunities to network, promote your company, and gather quality business leads. However, they can also be daunting places, with huge spaces, thousands of

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Ella Delancey Profile Image
Written by
Ella Delancey
13th February 2015

Why being a Samsung fan is just like being a Man Utd fan — probably…

Recently, my colleague Ian Mckee wrote a blog post on why being an Apple fan is like being a Chelsea fan. Being an iPhone owner

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Sanjay Dove Profile Image
Written by
Sanjay Dove
20th January 2015

Project Ara: Build-a-Bear for smartphones

Late last week the tech world got a bit excited about Project Ara, Google’s latest venture into the world of ‘modular smartphones’, which could conceivably flip the industry

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Chris King Profile Image
Written by
Chris King
15th January 2015

8 reasons why being an Apple fan is just like being a Chelsea supporter

I’m going to get some stick for this post, In the Wildfire office – and possibly elsewhere. But the fact is, I am a fully

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Ian McKee Profile Image
Written by
Ian McKee
14th January 2015

A cold turkey Christmas or all teched out?

How did you spend Christmas? Did you put your smartphone, tablet and laptop to one side and fully engage with the festive season? Or did

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Juliet Philip Profile Image
Written by
Juliet Philip
13th January 2015

Has France taken the UK’s start-up crown?

With most of the talk from CES around wearable tech, electric roller skates and drones, I was surprised when the Radio 4 Today programme report

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Richard Parker Profile Image
Written by
Richard Parker
12th January 2015

Dear Katie Hopkins: hands off CES, we all need it

As a tech PR agency we at Wildfire can get lively on many topics but last week the conversations took off when discussing the piece

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Juliet Philip Profile Image
Written by
Juliet Philip
18th December 2014

Five tech stories I won’t miss in 2015

Lists are classics at the end of the year: Christmas lists, resolutions for the coming year, and annual wrap-ups such as Top Three Most Watched

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Pelin Wolk Profile Image
Written by
Pelin Wolk
10th December 2014

‘Facebook at Work’: It might be time to change your Facebook photo

I’m going to confess something: I spend an unhealthy amount of time on Facebook. Beyond my professional duties of helping to administer or contribute to

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Alex Perryman Profile Image
Written by
Alex Perryman
9th December 2014

The Burned Out Blogger’s Guide to PR: an excellent intro to tech startup PR

You get some very mixed results when it comes to journalists attempting to explain how to do PR. On the one hand, their experience naturally

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Ian McKee Profile Image
Written by
Ian McKee
8th December 2014

Oreos, YouTube and transparency in social media marketing

The need for transparency when it comes to paid-for product promotion came to the fore recently, with the Advertising Standards Authority’s ruling that a video

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Louise Palmer Profile Image
Written by
Louise Palmer
4th December 2014

P-P-P-P-PR a Penguin

When it comes to marketing, it takes a lot of guts to take on a brand like Coca Cola. For years, the soft drinks vendor

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Alex Warren Profile Image
Written by
Alex Warren