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15th April 2015

Can marketing attribution models save PR measurement?

The reason the old standard models of PR measurement no longer cut it can be summarised thusly: the internet. It’s pretty obvious to anyone familiar

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Ian McKee Profile Image
Written by
Ian McKee
14th April 2015

Forget the hype, I may have seen unified communications and collaboration utopia

I’ve been working with IT companies in the unified communications (UC) space for a number of years and follow market developments closely. There is no

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Louise Palmer Profile Image
Written by
Louise Palmer
13th April 2015

Are you going to PCIM?

I was asked this several times the other night as we socialised with assorted PRs and journalists. “Err, no” was my default response but I’m

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Andrew Shephard Profile Image
Written by
Andrew Shephard
10th April 2015

Could we live without technology – and should we?

We know that technology is all around us. Nowadays it is integrated into every aspect of our lives. Although mostly championed and viewed as a

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Ella Delancey Profile Image
Written by
Ella Delancey
9th April 2015

8 bits of tech I wanted to take home from the Gadget Show Live

Yesterday I was lucky enough to attend the press day for our client Gadget Show Live. Amongst all the toys and games at the show,

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Tom Lawrence Profile Image
Written by
Tom Lawrence
1st April 2015

Purdah Mysteries: The absurdity of UK election PR law

Parliament dissolved on 30th March 2015, and the start of the pre-election period known as ‘Purdah’ began in the UK. This was also the day

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Benedict Sycamore Profile Image
Written by
Benedict Sycamore
31st March 2015

Is your PR set for UC Expo?

It’s under a month to go until the annual UC Expo event in London’s Olympia and with several clients exhibiting and speaking in the seminar programme,

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Louise Palmer Profile Image
Written by
Louise Palmer
25th March 2015

PR social strategies have got to change

Once upon a time, when social media was still this new-fangled thing that businesses didn’t totally understand (and your grandma called it “The Facebook” and

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Sanjay Dove Profile Image
Written by
Sanjay Dove
23rd March 2015

Silicon Valley start-ups and investors go vegetarian

“This is the best hamburger I’ve ever had!” “Great! But actually it doesn’t have a single gram of meat” This is what some Silicon Valley-funded

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Marta Kot Profile Image
Written by
Marta Kot
6th March 2015

The three big trends we saw at #MWC2015

This week I took a trip to sunny Spain to check out the world’s largest conference for the mobile industry, MWC. Hosted by the GSMA,

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Alex Warren Profile Image
Written by
Alex Warren
27th February 2015

10 bits of tech taking me to the London Marathon finishing line

As my Facebook friends will be sick of hearing about by now, I’m running the London Marathon this year. I’ll be doing it for the

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Ian McKee Profile Image
Written by
Ian McKee
26th February 2015

What we’re expecting at MWC next week

With MWC just days away, we’ve already seen plenty of announcements and launches as companies get stories out ahead of time. Wildfire will be at

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Darren Willsher Profile Image
Written by
Darren Willsher