News and views from the Wildfire team
The reason the old standard models of PR measurement no longer cut it can be summarised thusly: the internet. It’s pretty obvious to anyone familiar
Read moreI’ve been working with IT companies in the unified communications (UC) space for a number of years and follow market developments closely. There is no
Read moreI was asked this several times the other night as we socialised with assorted PRs and journalists. “Err, no” was my default response but I’m
Read moreWe know that technology is all around us. Nowadays it is integrated into every aspect of our lives. Although mostly championed and viewed as a
Read moreYesterday I was lucky enough to attend the press day for our client Gadget Show Live. Amongst all the toys and games at the show,
Read moreParliament dissolved on 30th March 2015, and the start of the pre-election period known as ‘Purdah’ began in the UK. This was also the day
Read moreIt’s under a month to go until the annual UC Expo event in London’s Olympia and with several clients exhibiting and speaking in the seminar programme,
Read moreOnce upon a time, when social media was still this new-fangled thing that businesses didn’t totally understand (and your grandma called it “The Facebook” and
Read more“This is the best hamburger I’ve ever had!” “Great! But actually it doesn’t have a single gram of meat” This is what some Silicon Valley-funded
Read moreThis week I took a trip to sunny Spain to check out the world’s largest conference for the mobile industry, MWC. Hosted by the GSMA,
Read moreAs my Facebook friends will be sick of hearing about by now, I’m running the London Marathon this year. I’ll be doing it for the
Read moreWith MWC just days away, we’ve already seen plenty of announcements and launches as companies get stories out ahead of time. Wildfire will be at
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