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News and views from the Wildfire team
ClicData, a provider of cloud-based dashboards to help businesses convert their data into a competitive advantage, has appointed technology PR agency Wildfire to establish it
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“Traditional” has become a bit of a dirty word in PR terms. It implies the reliance on old school tactics in today’s complex media environment.
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I was once told that the difference between PR and marketing was thus: marketing is the art of saying good things about yourself; PR is
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First thing to say is please don’t worry, this is a technology blog – not an opportunity to preach about getting fit. I’ll leave that
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Having started out in tech PR in the late 90s I’m just about old enough to remember the brief highs of the first dotcom bubble
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Google is a creepy organisation. I don’t know whether it’s their satellite-imaging program, their 1000-acre data farms, or maybe their army of Terminator-style military robots;
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In the lead up to the general election it is only natural that we should look for the signs of changes to come that will
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I’m not sure how it seems to you, but to me the London Marathon on Sunday is looming like a giant planet that has been
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I’ve always wanted to visit Japan, you could say I’m obsessed. I’ve seen Lost in Translation enough times to recite all of Bill Murray’s lines
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This week, Sharp announced the first smartphone screen capable of showing images in a stunning 4K quality – four times the resolution of standard high
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According to a recent survey commissioned by Halifax nearly 60% of over 55s in the UK are now on Facebook, which is great – the
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It has been announced that Segway, at this point the infamous developer of the two-wheeled “human transporter”, has been bought out by its Chinese rival
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