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26th February 2016

Celebrating 20 Years of Pokémon

On the 27th February 1996 Japan was introduced to Pocket Monsters Red and Green. Later released abroad as Pokémon Red and Blue, the series has

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Nathan Mills Profile Image
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Nathan Mills
23rd February 2016

TeamViewer appoints Wildfire as UK agency

TeamViewer, the global pioneer of remote control and online collaboration software, has appointed technology PR agency Wildfire to establish TeamViewer’s position as the market’s leading

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admin Profile Image
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admin
23rd February 2016

The “next generation” of gaming, two years on

It’s been over two years now since the ‘next generation’ of gaming was released on the world, with Sony’s PlayStation 4 and Microsoft’s Xbox One

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Nathan Mills Profile Image
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Nathan Mills
2nd February 2016

Embedded World – the beginner’s guide

From 23 – 25 February 2016, Nuremberg will again play host to Embedded World, the leading international trade fair focusing exclusively on embedded technologies. Over

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Andrea Berghäll Profile Image
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Andrea Berghäll
1st February 2016

Embedded World – Where to eat

After a busy day on the exhibition hall floor there is nothing better than finding a great restaurant and settling in for the night. The

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Andrea Berghäll Profile Image
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Andrea Berghäll
1st February 2016

Attendees and delegates: Easy tips for a hassle-free Embedded World

Stay in town, not near the venue Getting a hotel right by the venue seems to make a lot of sense. After all, it’s less

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Alex Perryman Profile Image
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Alex Perryman
1st February 2016

Exhibiting at Embedded World? Some PR basics to bear in mind (Part 2):

There’s an official press room. Make sure your content is there in digital form, Attendees get weighed-down by paper, and it’s kind-of irritating, and not

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Alex Perryman Profile Image
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Alex Perryman
1st February 2016

Exhibiting at Embedded World? Some PR basics to bear in mind (Part 1)

Plan early – obviously If you’ve been before it’ll hardly need saying, but book stand space as early – as much as a year in

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Alex Perryman Profile Image
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Alex Perryman
29th January 2016

16 for ’16: the PRCA’s sixteen recommendations for great communications in 2016

Yesterday I attended the PRCA’s ‘2016: The Year of…’ conference in London where the great minds of the UK PR fraternity came together to discuss

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Chris King Profile Image
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Chris King
25th January 2016

PR director of the future: The most delicate of balancing acts

Christine Brown, Director of Regional Communications at AMD, has recently been reviewing how press are supported across the globe. The goal is to ensure maximum

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Debby Penton Profile Image
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Debby Penton
22nd January 2016

“Bring back the Game Boy!” Wildfire’s most lamented retro technology

Rhodri Marsden’s latest article caught my eye this week, putting the spotlight on a group of people that just can’t let go of old technology,

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Hannah Wright Profile Image
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Hannah Wright
11th January 2016

Get outta town: Wildfire is on a recruitment drive

Think you need to work in the centre of London to work in the best agencies? Think again. Wildfire, a top 10 tech PR agency

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Debby Penton Profile Image
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Debby Penton