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Each Facebook fan generates 20 website hits
One of the questions we are always asked when putting together social media PR strategies is whether social media activity can help generate leads and Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Six basic tips for International PR
As mentioned before, blogging about how to conduct international PR can be a sticky wicket. Going into too many specifics about the approach of different Continue reading
Do you trust your employees? Approaching news dissemination in a social media world
The Guardian has revealed that the BBC is considering putting clauses into the contracts of some of its key stars forbidding them from releasing sensitive Continue reading
International PR, International future
Fat-headed though it might sound I’ve always regarded myself as being pretty ‘international’. I’m well-traveled, with friends and relatives in Europe, experience of working with Continue reading