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News and views from the Wildfire team
The world of nature is fascinating; there’s no denying that. But unfortunately, nature is declining globally at rates unprecedented in human history, and the rate
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The power of influencer marketing is undeniable. Advertisements of both a paid-for and non-transactional nature are huge all over social media and come in many
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I’ve always been a bit of an AI cynic. For all the talk of robots taking over the world, the reality is that most artificial
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The interactions between technology and music are something of a personal fascination. In a previous blog post, I talked about how Spotify uses machine learning
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Alongside the regular bingeworthy dramas and festive films that can be found on Netflix, I’ve recently discovered a new series of 20-minute documentaries called ‘Explained’
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Globally, as a society, we have come to accept surveillance cameras as a part of our everyday lives. In fact, CCTV cameras have become so
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When I was five, I was lucky enough to be gifted a PlayStation 2 by my family. This started my love affair with video games
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We’re once again at that time of year when we’re discussing predictions for the year ahead with our clients. And at Wildfire we too are
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I’ve only recently discovered it, but I really love Contagious. If you’ve never heard of it, Contagious runs an event where some of the best
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As a film and video game fanatic, I was recently lucky enough to enter the world of motion capture through work. In addition to enjoying
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A company’s tone of voice (ToV) can be a hugely important aspect of its overall brand personality. When working in a competitive market, the ability
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Exasol, the analytics database, has appointed Wildfire as its agency of record for the UK. The Wildfire team’s tech and corporate communications brief centres on
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