Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
Last week I attended an event when Mark Schaefer, Adjunct Marketing Professor at Rutgers University, and author of a new book entitled Return On Influence was speaking. Influencer Continue reading
The IOC has produced an infographic outlining the effect social media is likely to have on the coverage of the London 2012 Olympics this summer. Continue reading