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News and views from the Wildfire team
Virtual reality (VR) and augmented reality (AR) certainly aren’t anything new. Both consumers and businesses have been reaping the experiential benefits from VR and AR
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Do you miss the barista at the coffee shop who always remembers your order? Your favourite trainers at your gym? Since lockdown, pubs, restaurants, gyms
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Given the amount of time we’re spending on video calls right now, you’d have thought we’d have nailed how to look our best. If you’re
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While I’ve never worked a day in my life as a journalist, I did train and qualify as a journalist. During my training, I did
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Branding and PR have always been natural bedfellows. Both are very much about perceptions of an organisation among a target group of people, and brand
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This week is Mental Health Awareness Week, which is more important than ever right now. The ONS has reported that COVID-19 has increased anxiety and
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The coronavirus pandemic and subsequent lockdown has emphasised not only the way we use smart devices on a daily basis, but also the extent to
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Globally, COVID-19 has brought many industries to their knees. Some of the hardest hit have been hospitality and tourism but this crisis has also expedited
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In the midst of a global pandemic, it’s easy to focus on the negative — not being able to see family and friends, having to
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By now, many of us have been working from home for several weeks – and are probably settled in a spot in our home where
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Many of us in the tech industry are used to working from home on the odd occasion and we know the remote working tools and
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March was a rough month. In the space of 30 days, clichéd as it sounds, the world has been tipped upside down. COVID-19 will most
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