There was a fair amount of pondering ahead of Facebook’s press conference yesterday. We knew it would focus around news feed, and TechCrunch’s speculation was Continue reading
Exploring the science behind PR
The Wildfire team works hard to create the right chemistry with our clients. Find out how in our latest PR experiments.
[youtube http://www.youtube.com/watch?v=Ekr05T9Iaio&w=560&h=315] One common misconception about PR and advertising is that a viral video is a simple, cost-effective way of getting guaranteed traction for Continue reading
This month we’re talking to Geordie Clarke, Deputy Editor and News Editor at the FT: Money Management magazine, the must-read news source for professional independent Continue reading