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4th February 2021

Martech brands: Stop sucking up to analysts

Ok, before jumping into this blog post I probably need to add a little disclaimer. We love analysts. Analysts are awesome. They cut through the

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Alex Warren Profile Image
Written by
Alex Warren
2nd February 2021

More interesting tech that you didn’t know existed — part two

Following my last blog about some truly game-changing technology that you might have missed, the world has continued to shock and surprise us… and not

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Samantha Browning Profile Image
Written by
Samantha Browning
26th January 2021

Lock down, skill up: how to career-hop into tech

Gosh, it’s another lockdown blog! Well, no apologies for being topical, even if we’re all sick to death of hearing about it. Let’s zoom in

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Luke Proctor Profile Image
Written by
Luke Proctor
21st January 2021

20 stats every martech professional should know in 2021

In our latest Wildfire labs report, we examine the problems of martech marketing and provide five top tips for how vendors and brands can build

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Alex Warren Profile Image
Written by
Alex Warren
18th January 2021

Beat those January (and lockdown 3.0) blues

On the face of it, there’s not a lot of positivity in the world right now. With England now entering its third week of as

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Bethan Rees Profile Image
Written by
Bethan Rees
15th January 2021

Wildfire Winter Walking Charity Challenge

As many of us adjust to the confines of varying degrees of lockdown restrictions and working from home, fitness and wellbeing activities have seen rising

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Isolda Hawkes-Tan Profile Image
Written by
Isolda Hawkes-Tan
7th January 2021

Sorry vendors, nobody cares about your martech brand

Here’s a harsh truth. Nobody cares about your marketing technology. No marketer adores the tools available to them — at least, not in the way

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Alex Warren Profile Image
Written by
Alex Warren
24th November 2020

Wildfire’s Christmas raffle extravaganza 2020

This year has been challenging for everyone. At Wildfire we are very aware of how fortunate we are and that’s why we are keen to

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Kiran Saini Profile Image
Written by
Kiran Saini
20th November 2020

The exceptional candidate: landing a job in tech PR

Almost half a million students graduated in the middle of this year’s pandemic. I just so happened to be one of them. I don’t mind

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Luke Proctor Profile Image
Written by
Luke Proctor
6th November 2020

Tech PR — different spin

Technology bosses can still struggle with understanding how PR relates to what they do and how it helps reach their audiences. There are plenty of

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Andrew Shephard Profile Image
Written by
Andrew Shephard
4th November 2020

Three steps to effective B2B influencer relations

This content comes from Wildfire’s five step guide to effective influence relations. To view all five steps, and for other research, content and advice about

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Chris King Profile Image
Written by
Chris King
3rd November 2020

Gamers and audiophiles are more similar than you think

So if you’re following on from my meandering explanation of why where your music comes from matters, first off thank you for sticking around. Secondly,

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Charlie O'Toole Profile Image
Written by
Charlie O'Toole