Category: technology
Think Different – but work toward the same goal
Last night, I saw Ken Segall, the chief creative who helped Apple introduce its Think Different campaign, introduce his new book and talk about his Continue reading
Apple, Google, Microsoft – how they really do PR
One of the questions I’m often asked is ‘as a tech PR, which technology company would you most like to do PR for?’ Many would be Continue reading
Google launches cloud storage system ‘Drive’
Internet giant Google announced the launch of a new consumer service today allowing users to store and access their documents from anywhere using cloud-based technology. Continue reading
Potential partnership between Apple and Valve
This week, the rumours have circulated that Apple CEO, Tim Cook, was sighted leaving the head offices of game developers Valve. We outlined in a Continue reading